Why I refuse to say user, and nine words I will say instead

The word "user" has become omnipresent in the design community. It was first introduced in the 1980s, coming from the term "user-centered design and is commonly used to refer to individuals who engage with websites, applications, or software.

The definition of "user" is “someone who uses something”, for designers this "something" is our product. But unfortunately the general definition of this word outside of the design world is associated with negative connotations, particularly in the context of substance abuse, or someone who uses other people in a harmful manner for their own gain.

The words we use to describe the people who interact with our products or services matter. By choosing more respectful and inclusive alternatives to the word "user", we can create a more human-centered experience for everyone.

Here are nine words that can be used instead of "user":

• 1. Customer
• 2. Consumer
• 3. Visitor
• 4. Audience
• 5. Participant
• 6. Client
• 7. People
• 8. Individual
• 9. Human (cause let’s be serious here, the likelihood of another species using your product is very low)

It may seem like a small change, but the way we communicate with our audience can make a big impact on their overall experience. By using words that acknowledge the humanity of the individuals who use our products or services, we can create a more positive and empathetic experience. So, let's make a conscious effort to move away from the word "user" and towards more respectful and inclusive alternatives.